Last Updated: August 2026
At Bela Jewels (operating from Pune, India), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you visit our website, make a purchase, or interact with us. We comply with the Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable Indian laws .
By using our services, you consent to the practices described in this policy.
1. Information We Collect
We follow the principle of data minimization, meaning we only collect personal data that is necessary to provide our services to you . This includes:
- Personal Identification Information: Name, email address, phone number, and shipping/billing address.
- Payment Information: We do not store your full card details or banking credentials. All payments are securely processed through third-party payment gateways.
- Device & Usage Data: IP address, browser type, pages visited, and time spent on our site (collected via cookies).
- Communication Data: Messages, emails, or WhatsApp exchanges with our customer support team.
We do not collect sensitive data such as Aadhaar numbers, marital status, or other information unrelated to processing your order .
2. How We Use Your Information
Your data is used only for the specific purposes outlined below, and we require your consent for any processing activity that is not directly related to order fulfillment .
| Purpose | Legal Basis |
|---|---|
| To process and fulfill your orders (verification, packing, shipping) | Contractual obligation |
| To provide order updates and tracking information | Contractual obligation |
| To respond to your queries and exchange requests | Legitimate interest |
| To improve our products and customer experience | Legitimate interest |
| To send promotional offers and new collection alerts | Your explicit consent (opt-in required) |
| To prevent fraud and ensure security | Legal obligation |
Important: We do not use your purchase history for retargeting or marketing purposes unless you have given us separate, explicit consent to do so .
3. Data Sharing & Disclosure
We share your personal data only with trusted partners and only for specific, necessary purposes:
| Recipient | Purpose |
|---|---|
| Courier & Logistics Partners | For order delivery |
| Payment Gateway Providers (e.g., Razorpay) | For secure transaction processing |
| IT & Cloud Service Providers | For website hosting and data storage |
| Legal Authorities | If required by applicable law |
We do not sell, rent, or trade your personal data to third parties for marketing purposes.
4. Your Rights Under the DPDP Act
Under the DPDP Act, 2023, you have the following rights regarding your personal data :
| Right | Description |
|---|---|
| Right to Information | To be informed about what data we collect and why |
| Right to Access | To request a copy of the personal data we hold about you |
| Right to Correction | To correct inaccurate or incomplete data |
| Right to Erasure | To request deletion of your data when the purpose is fulfilled or consent is withdrawn |
| Right to Withdraw Consent | To withdraw your consent for marketing communications at any time |
| Right to Grievance Redressal | To lodge a complaint with our Grievance Officer or the Data Protection Board of India |
To exercise any of these rights, please contact us at support@belajewels.com.
5. Data Retention & Security
- Retention: We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law (e.g., tax records for 8 years). Inactive user data may be deleted after 3 years .
- Security: We implement industry-standard SSL encryption and security protocols to protect your data. In the event of a data breach, we will notify you and the Data Protection Board of India within 72 hours, as required by law .
6. Marketing Communications & Opt-Out
- We send promotional emails, WhatsApp messages, or SMS only to users who have explicitly opted in during checkout or through our subscription form.
- You can unsubscribe at any time by:
- Clicking the “Unsubscribe” link in our marketing emails.
- Replying “STOP” to our WhatsApp/SMS messages.
- Emailing us at support@belajewels.com.
7. Cookies
Our website uses cookies to enhance your browsing experience and analyze site traffic. You can manage or disable cookies through your browser settings. However, disabling essential cookies may affect website functionality.
8. Children’s Privacy
Bela Jewels does not knowingly collect personal data from individuals under the age of 18. If we become aware that we have inadvertently collected such data, we will take steps to delete it immediately.
9. Grievance Officer
In compliance with the DPDP Act and the Information Technology Act, 2000, we have appointed a Grievance Officer to address your privacy concerns:
Name: [Insert Name]
Designation: Grievance Officer
Email: grievance@belajewels.com
Response Time: We aim to resolve all complaints within 15 business days.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The revised version will be posted on this page with the “Last Updated” date. We encourage you to review this policy periodically.
11. Contact Us
If you have any questions or concerns regarding this Privacy Policy, please contact us at:
📧 Email: support@belajewels.com
📍 Address: [Bela Jewels Registered Address], Pune, India
🕐 Business Hours: Monday–Saturday, 10:00 AM – 6:00 PM IST
Bela Jewels
© 2026 Bela Jewels. All Rights Reserved.